NormativeLet's talkעברית

Experience Behind
the Data. Innovation That
Drives Business.

Normative specializes in designing, developing, and implementing advanced Business Intelligence (BI) solutions and custom AI applications.

Since 2000, we've helped organizations turn complex data into clear insights, practical business tools, and better-informed decisions.

BI & AIDATA · INSIGHT · IMPACT↓
OUR CAPABILITIES

From information to insights. From insights to decisions.

We turn data from different systems into clear, accessible and useful information, helping organizations see the complete picture and act with greater confidence.

Business Intelligence

All your business information. One clear picture.

We connect data from different sources and systems in an advanced BI environment, making it easier to monitor performance, explore information and answer business questions.

Advanced Analytics

Discover what lies behind your data.

We identify trends, analyze performance and reveal connections and insights that help you understand your organization’s operations and find opportunities to improve.

AI for Business

From your data to new possibilities.

We combine artificial intelligence with enterprise information to identify patterns, explore scenarios, make knowledge accessible and support business decisions.

Our Expertise

Solutions Built Around Your Business

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Custom BI Development

Design and development of tailored Business Intelligence modules aligned with your organization's systems, processes, and business goals.

Data Modeling & Integration

Connecting multiple data sources, developing business models, and creating reliable, unified data foundations.

Dashboards & Analytics

Interactive dashboards, management reports, and analytical tools that provide visibility into performance and enable detailed data exploration.

Custom AI Solutions

Designing and delivering AI-powered solutions tailored to real business challenges, from initial concept to implementation.

Scenario Planning & Decision Support

Tools for exploring alternatives, adjusting business assumptions, and evaluating potential impacts on key performance indicators.

Implementation & Ongoing Support

Professional guidance throughout development, deployment, user onboarding, and ongoing operations.

AI for Business

Artificial intelligence tailored to your business.

We develop custom AI solutions that help you forecast trends, analyze scenarios, streamline processes and create new business capabilities.

Trend and demand forecastingWhat-if scenario analysisAnomaly and opportunity detectionIntelligent enterprise information assistantsProcess automationData-informed insights and recommendations
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Industry Solutions

Understanding Your Challenges. Building Your Solutions.

Our expertise extends beyond these industries. We develop BI and AI solutions tailored to the unique requirements of organizations across a wide range of sectors.

  • Manufacturing & Industry

    Visibility into production processes, performance, quality, and operations.

  • Banking & Finance

    Financial analytics, business performance monitoring, and data-driven decision-making.

  • Healthcare

    Information solutions for operational monitoring, resource utilization, and capacity planning.

  • Hospitality & Tourism

    Insights into occupancy, reservations, revenue, and profitability.

SINCE2000BI & AI
THE NORMATIVE APPROACH

Business understanding. Technical expertise. Solutions that work.

Behind every successful solution is a deep understanding of the people, systems, and processes that drive an organization.

We begin by listening and learning about your business, then move through solution design, development, and implementation, providing ongoing professional support.

By combining business understanding, technical expertise, and a personal approach, we create solutions that fit the way our clients work.

  • A deep understanding of business processes
  • Experience with complex enterprise systems
  • Solutions tailored to your organization’s needs
  • Implementation, training and expert support
  • Proven BI experience combined with advanced AI technologies
Experience Built Over Decades

Since 2000. Always Moving Forward.

Over the years, Normative has developed Business Intelligence solutions for organizations across multiple industries.

Today, we continue to expand our capabilities with advanced AI technologies, while remaining committed to professionalism, reliability, and personal service.

Trusted by Organizations Across Industries

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Unilever
Clal Insurance
Leumit Health Services
Dan Hotels
Elbit
Harel
Nazareth Hospital
Israel Aerospace Industries
Leonardo Hotels Europe
Bank Hapoalim
EL AL
Tama

Turn Your Data Into Opportunity

Facing a business challenge, looking for a tailored BI solution, or exploring an AI idea? Let's discuss how Normative can help.

Get in Touch